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My Home Move’s CEO Doug Crawford calls on property industry to keep pace with rapidly changing consumer demands

May 21, 2015
  • Keynote speech at My Home Move annual Housing Conference (20th May)
  • Crawford announces major update for eWay, My Home Move’s online case-management service, to improve the client experience

Doug Crawford, CEO of My Home Move, the UK’s leading provider of mover conveyancing services, used his keynote speech at My Home Move’s annual Housing Conference yesterday to call on the property industry to keep pace with rapidly changing consumer demand.

My Home Move’s annual conference was attended by delegates from across the property industry – from estate agents, mortgage lenders, brokers to housebuilders – and included presentations and a panel discussion from high profile property industry leaders.

Doug Crawford used his keynote speech to discuss how consumer habits were changing, including:

  • How the consumer is restlessly impatient for instant updates and transparency, whether tracking a parcel from depot to doorstep or tracking a conveyancing case from offer to completion.
  • How consumers are increasingly demanding multiscreen services, with the average UK household now having 7.4 internet connected devices.
  • How consumers are increasingly saying they trust online customer reviews as much as personal recommendations, particularly if there are multiple reviews and they believe the reviews are authentic.

Doug Crawford, CEO of My Home Move, said:
“The internet doesn’t respect a company’s size or history – it’s about what’s working now. So it’s very clear that great service, which sits at the heart of My Home Move’s strategy, is more important than ever in building a successful business.

“When it comes to customer expectations online, don’t expect to compare yourself to others in your market. Your customer judges your website on whether it’s as good as their bank, insurer, supermarket or even gaming site.”

Crawford announces major update for eWay – My Home Move’s online case-management service – to reflect the best standards in digital service

During his speech, Doug Crawford announced a major update for eWay, My Home Move’s market leading online case-management service, to ensure it stays at the forefront of the kinds of digital services that consumers expect.

The new version of eWay:

  • is ‘mobile first’
  • uses a completely new infrastructure, allowing My Home Move to continuously improve the online experience it offers it clients
  • can be completely branded for any of My Home Move’s industry partners that use it

The update also includes an easily accessible interface, giving My Home Move’s clients greater visibility and control of their conveyancing case. Users will be able to easily identify the actions that are required, as well as the progress of their case-file.

The update is scheduled to launch later in 2015.

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